JOE & THE JUICE, CASABLANCA
When Joe & The Juice expanded into Casablanca, the ambition was to create a space that reflects both the brand’s global identity and the city’s vibrant, cosmopolitan character.
URBAN ATMOSPHERE, REFINED BY LIGHT
Where light defines the space
Located in Casablanca Finance City, the interior is designed as a dynamic and welcoming environment that evolves throughout the day, from early mornings to late afternoons. Rooted in the brand’s Scandinavian heritage, the space balances a warm, inviting atmosphere with an energetic and social spirit.
Shaping atmosphere with light
Lighting from Nuura plays a central role in shaping the experience. Carefully selected luminaires introduce a soft, atmospheric glow that enhances the material palette while creating a sense of calm and intimacy within the open setting. The lighting not only defines zones within the space, but also adds a refined, decorative layer that elevates the overall interior.
Soft light in a vibrant setting
Through its sculptural organic design and warm light, Nuura’s luminaires contribute to a cohesive atmosphere where functionality meets aesthetics, supporting both the rhythm of the space and the well-being of its guests.
Products
Apiales 18, Apiales 1 large, Sasi large
Designers
Sofie Refer, Rick Tegelaar
Photo
Nicola Capper